Showcasing A Classic
Hunter Roberts transforms 11 Penn Plaza for AMC, Sundance, and BBC
Credible. Authentic. Immersive. These words embody Sundance TV’s mission and philosophy—to celebrate creativity through credible, authentic, and emotionally immersive films and television shows produced by the creative icons of the present as well as the emerging talent of the future. In the fall of 2014, AMC Networks, Sundance’s parent company, chose Hunter Roberts’ Interiors division to create a new office for Sundance TV’s New York headquarters; a corporate office that would not only function as a work space but as an extension of the network’s bold mission statement.
Working with The Switzer Group and engineering consultant Lilker Associates, the team built out 20,000-SF across one and a half floors at 11 Penn Plaza. However, the building, which was constructed in the 1920s, showed its age in the narrow spaces and large, irregular columns. The design team and the construction team were forced to work around these obstacles to create the open, innovative space Sundance TV wanted.
The office stands out due to its attention to creative details. A hand-painted mural greets visitors when they first exit the elevators and wraps around to the reception area, showcasing the creativity so important to the network. Between floors, a unique lighting feature brightens the stairwell and enlarges the space. The glass offices around the perimeter let in as much natural light as possible and, as a bonus, give employees a terrific view of Midtown Manhattan. The wood walls and furniture, highlighted by the bright yellow chairs, considerably lighten the space.
The team worked so well and the project progressed so successfully, that AMC Networks provided additional scope near the end of the project. Hunter Roberts was asked to renovate an additional floor to provide offices for BBC America, another affiliate of AMC Networks. Hunter Roberts previously worked for the BBC in 2010, when our team built out a new flexible, modern corporate space for the BBC Worldwide Americas division at 1120 Avenue of the Americas. This project, too, called for an open, spacious layout with the unusual feature (at the time) of removing private offices from the floor plan.
Hunter Roberts recently commenced a separate project for AMC Networks at the same site, due in part to the success of this project. “The client was extremely happy with the entire construction process,” said Project Executive Joe Martinez. “The attention to detail exceeded both the architect’s and owner’s levels of expectation.”