Senior Manager to Judge SMPS Iron Marketer


New York, NY—February 4, 2016— Hunter Roberts Construction Group (Hunter Roberts) is pleased to announce that Brian C. Ferry, Senior Manager of Marketing and Communications, will speak at the Society of Marketing Professional Services (SMPS)’s Iron Marketer event on February 18, 2016 at the DORMA Showroom.

The Iron Marketer event “Who Will Use Research to Reign Supreme?” will feature seasoned industry professionals discussing how they blend raw data and information to create fulfilling business relationships and use research to effectively enter new markets, beat the competition, and engage with new clients. After a lively panel discussion, attendees will compete in teams to mix research and strategy and develop an approach to a new pursuit, which the panel of judges will use to decide who reigns supreme.

About Brian C. Ferry
With more than 15 years of experience in marketing, communications, non-profits, and print journalism, Brian helps direct corporate communications, business development, and public relations efforts while overseeing a full-time marketing and design team for Hunter Roberts Construction Group. Prior to his tenure at Hunter Roberts, Brian held a variety of roles in marketing, writing, and design within the AEC industries, black tie non-profit events, and as an award-winning writer, photographer, and editor in print media. He is an account manager with SMPS-NY’s Sponsorship Committee and an adviser in the chapter’s Mentorship Program. Joining Brian on the panel will be other experienced marketing professionals, including Lauren Hlavenka D’Urso, Director of Marketing at Gensler; Frances C. Gretes, Founder and Principal at Gretes Research Center; and Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, LLC. Michael McCann, FSMPS, CPSM, Business Development and Marketing Manager at The Clarient Group, will act as Moderator. The event will take place at DORMA Showroom, 1040 Avenue of the Americas, 22 nd Floor, New York, NY 10018.

About Hunter Roberts Construction Group
Hunter Roberts Construction Group offers the expertise of construction industry veterans and the spirit of an entrepreneurial, progressive young company. Founded in 2005, Hunter Roberts’ management team offers highly qualified industry credentials and extensive experience with many of the most technically complex projects across the metropolitan New York area. Hunter Roberts provides a broad range of construction services including pre-construction, construction management, program management, and general contracting. Headquartered at 55 Water Street in Lower Manhattan with offices in Philadelphia, PA and Newark, NJ, Hunter Roberts has strong experience in interiors, higher education, K-12, healthcare, transportation, residential, commercial, retail, public / government, cultural / preservation, and hospitality construction. The Hunter Roberts team understands that challenging assignments can inspire creativity and alternative solutions that maximize quality, safety, and the integrity of the design.